Hello friends, today we are going to discuss digital marketing. It's a type of marketing that exists on computers and the internet. The term encompasses several different activities: online ads, email marketing, social media, search engine optimization, pay-per-click advertising, website design, and development.

The many forms of digital marketing can help a company make more business at a lower cost than traditional methods — such as print advertising or word-of-mouth referrals - by targeting potential consumers with personalized messages. Digital marketing can be used for websites, social media, email,  and mobile phones.

One of the major advantages of digital marketing is the ability to allow customers to interact with your business from anywhere in the world. Digital marketing allows you to easily reach customers and provide them with a new way to do business. You can use digital marketing for promotions and coupons, sales tips and tricks, advertising your daily deals and events as well as promoting new services or products.

Digital marketing helps you connect with a larger audience and lets you develop strategies that will help you stand out against your competitors.

Why is digital marketing important

Digital marketing is important because it is what the industry has chosen to use because of its many benefits like being interactive, personal, and quick. Digital marketing helps companies capture today's society which has become more digital in its communication. It also reaches a large audience with little or no cost to the company, in this time of economic uncertainties it's an advantage not to be overlooked.



Digital marketing is more important than ever before, it was a small segment of the marketing industry but now with the development and expansion of technology, the Internet, and mobile phones it has become an essential part of all market activities. Digital marketing has become the main source for companies to market their products or services therefore they have to be very attentive to using this form of advertising.

It generates a lot of data on its population which can be used in many ways by marketers. Like what was said above, one thing that has changed is that social media acts as an important source for marketers so they must ensure that their digital media plans are working correctly to ensure effective results from digital media campaigns.

Why to do digital marketing


Did you know that all of the world’s information is only 2.5% of what Google knows? There’s access to more information than ever before and it’s coming at a faster pace, which means we need to be able to find it quickly, too.

This post is meant to help you grasp the fundamentals of digital marketing so you can work with clients and friends on social media or build your own website. We'll give you a brief overview of how digital marketing has changed, what it's doing now, and how you can take advantage.

Before we get started, however, let’s talk about what we mean by “digital marketing.” Digital marketing is all about taking your business online, digging through the digital space to find prospects out there who are thinking along like you are, and trying to sell them something. It’s taking all of the various tactics that are out there and using them properly to help people find products and services that will meet their needs.

We’re going to start off with a look at what digital marketing used to be like in order for it to make sense of why it exists now.



“For years, print ads and television commercials were the main ways to reach customers.”

Print ads and television commercials were the main ways to reach customers. The problem with that is that they are both very expensive. For example, the average cost for a 60-second television commercial is between $25,000 and $45,000 per spot. That adds up fast if you want to advertise on a big network like CBS or NBC. That leaves small business owners out of luck since the bulk of their money goes towards the cost of the ad itself and nothing else.

“Web advertising has been around for a while, but it's just recently taken off.”

Web advertising has been around for a while, but it's just recently taken off. According to AdAge, the amount of business done over the web doubled in 2002 and then again in 2004. But that wasn't a very successful way to get your name out there so businesses started looking at other more traditional methods like print ads and television commercials. Over time, however, those old-school tactics proved less effective as the internet continued to evolve and provide better ways to reach people.

How to do digital marketing on social media

This blog post covers many different aspects of social media marketing, including what types of posts you should be posting, as well as how often. It also provides a list of resources that are helpful for those interested in social media marketing. All in all, this is a great blog post with lots of useful information on a topic that people usually struggle to find their footing on.

Social media has evolved into an essential part of the online marketing world, and it's not just Facebook anymore. Instagram has become more popular than Twitter among young people under the age of 25; your posts need to reflect this! In order to do so successfully though, one needs to be familiar with digital marketing principles and know what concepts are working now. This blog post will teach you the basics, as well as give you a few more resources that can help your social media campaigns.



A lot has changed since social media began. Originally, it was meant to be another form of communication like email or phone calls but with a more direct link to the audience. With this new online medium, you could interact with people in real-time and build relationships while bettering their experience by providing them with relevant information and content. While the social media landscape continues to change at an accelerated pace, there are specific strategies that can help maximize your results and make sure you're staying on top of things online. In order to do so, you'll need to create a solid foundation of knowledge and understanding before diving in.

Social media marketing has become one of the most successful forms of marketing on the web. Don't believe me? Take a look at the popularity of Twitter and Facebook on mobile devices for example; those platforms have become more accessible than ever before and it's unlikely that they'll be going anywhere soon. Because of this, social media is no longer just an option for your business - it's a necessity!

If you haven't started to use social media yet, now is the time to begin. There are so many benefits involved with using social media to market your business that it's almost impossible to ignore. Not only do you have the power to share directly with your customers, but your business can grow by utilizing social media to reach a larger audience. In addition, you can use social media to create contests and promotions that are sure to get your name out and benefit your business overall.

Social Media Marketing is all about building and creating relationships with potential customers and clients while fostering brand awareness. The various social media platforms such as Facebook, Twitter, and Instagram allow small businesses the opportunity to establish their name in the marketplace through user-created content (such as photos or comments) for example.

Social Media Marketing allows businesses the opportunity to showcase their products or services through creative and unique postings on various platforms.

How to do digital marketing for beginners

Have you ever been curious about digital marketing, but do not know where to start? Well, this article will show you the best places to learn about digital marketing and how much it could benefit your company or personal brand. It is a must-read for anyone who is looking for ways to promote their business online.



For many people, learning anything new can be difficult enough as it is—we are inundated with information all day long. But when it comes to marketing skills, there’s an enormous amount of information out there that can help us get ahead of the competition. This article includes some tips on how beginners should approach learning new skills and how they can jump right in with both feet.

It’s All About The Learning Process

The first thing to remember is that marketing skills do not come overnight. It takes time to master the trade. Sure, there are some people who seem to take to it like fish to water, but others of us need a little help along the way. And even if you’re one of those people who can pick up a new skill in a day or two, it’s important to understand that learning anything takes time and dedication. You must be committed to the process or you will never be able to master it.

Before you can learn all that you need to know about marketing, it’s important to understand what marketing is all about. Simply put, marketing is the act of getting a product into the hands of consumers and having them buy it. It’s a long and complicated process, but if you want to be a part of the process, you are going to have to learn how things work.

Knowing Your Audience

If you want people to buy your products or services, you first have to know who will be buying them. The best course of action here is talking with customers and potential customers, learning what they like or dislike most among other things. You may find that some of your potential customers are not as interested in using social media or online marketing.

Another thing to consider is who you're talking to. Is it your target market? Your friends and family? Your coworkers? Even online, the best way to get the word out about a new product or service is by targeting people who buy similar things as you do. You can then learn from their experiences and use those insights when marketing your own products.

Choosing the Right Tools For The Job

Tools are essential in any trade. You can be a master at marketing without knowing how to build websites, but they will still be useful when you do know-how.

How to do digital marketing from home


Sometimes it’s hard to stay productive when you live a busy lifestyle. If you forget to eat breakfast and need a quick fix, how do you like staying in your pajamas all day? Or if you want to work from home one day, but don’t have the luxury of working from home on any other days. We offer some ways that might work for you. For example, try the 16-hour rule: simply allocate 16 hours of your time for each day you want to focus on online marketing activities — say two hours morning, two hours evening, four hours during the weekend (or whatever works for your schedule).

 Alternatively, if you work better in the morning (or more specifically, at 4:30am), then set aside a block of hours to market online each day.



Whatever works best for you, use your time wisely!

We all know that thinking creatively is important. But what happens when you're on a deadline and creative juices are flowing? How do we successfully channel creativity into actionable ideas? Just like everyone else, we've encountered these situations before and learned what works for us. We will share our tips on how to do this.

"I have an idea; I'm so excited about this idea. I know it's going to be a great product and make me tons of money." This is the point where most people quit for a number of reasons:

1. They seek feedback too early in the process.

2. They don't want to share their idea with others because they believe their idea is "the best and no one will be able to improve upon them."

3. They can't imagine all the work required to actually complete the idea, so they quit before they start.

4. They get too caught up in the "what ifs" that they aren't able to start.

5. They don't have the financial resources to pursue the idea and quit when they have to seek funding.

We've dealt with most of these issues and learned a few things along the way:

1. Feedback should be sought when you have something concrete (or visual) to present, not when you're still thinking about ideas or brainstorming. This does not mean that you shouldn't seek feedback once you've got something concrete (or visual), but before then it's just talking, with no action being taken by anyone... and no one has anything worthwhile to say because there is nothing to act upon yet! 

2. Don't act on unsolicited feedback (see point 1) unless you have time available to deal with requests. Unsolicited negative feedback is usually along the lines of 'this sucks' and won't be useful to you in any way, because 'this sucks' is not something that can be acted upon. If someone sends you negative feedback and wants you to deal with it straight away, do not deal with it just because they said so. Tell them that you'll get back to them when it's convenient for you and that they should check their email regularly (and follow through on this). This way they won't feel slighted by not instantly getting a response, and this will help keep your sanity when dealing with large volumes of feedback.

3. Be honest about what you're doing and what you're trying to achieve with it. If you want to do something for the sake of being seen to be innovative, say so. This way people will know that 'looking for feedback' on that particular thing is just a ruse and won't take it seriously if they don't like it.

4. Always give people an option of how they would like to give feedback, i.e., 'call me on XXX-XXXX', 'send me an email at YYY@ZZZ' or 'leave a comment on my blog'. This gives people the choice of providing feedback through whatever channel they choose which they find most comfortable.

5. Don't be afraid to ask for feedback! This goes against what I said above, but many people are so shy about asking for feedback that they never do it at all. Do not be afraid to ask for feedback. If you don't feel like doing it right that minute, and other people send you their ideas, say "I really want to freeze on this one idea, but if you'd like to come up with something else while we're here let me know".



6. If you are looking for feedback, but you really don't want anything that someone has to think about too long (i.e., a creative idea or opinion), ask for it in a quick and easy way. For example, for us, we only wanted 'the answer' when we found out something was going wrong. So we took pictures of the problems and asked people to email us or leave answers on our blog. It's not the most creative way of getting feedback, but sometimes it's just not practicable to find an hour to do something where you can give your full attention to someone else's thoughts.

How to do a digital marketing course from google

If you are a marketing professional looking for a certification that will validate your skills and help you stand out from the crowd, then this post is the perfect place. We have sifted through all of the key facts to bring you this article on How to do Digital Marketing Course from Google.

This blog post features information on what courses are available, how they differ, what certificates can be earned as well as where and when these courses are available. Also included is information on how to apply for these courses and what they would cost.

What is Digital Marketing?


Digital marketing is the use of technology, media, and communication to influence the buying habits of consumers, to connect with current and potential customers. Essentially it refers to a communication model in which some form of digital media is used extensively. The model has been around for several decades, but in recent years it's become more prevalent. It involves the use of websites, social media, search engine optimization (SEO), and mobile marketing techniques to create awareness and build customer loyalty.

It's also believed that digital marketing can help prevent a business from going out of business due to a decline in revenue or sales. For this reason, many companies are investing heavily in digital marketing strategies.

Digital Marketing Courses From Google


It's important to point out that not all digital marketing courses and programs are created equal. You see, the difference between a program that is considered top tier and one that is considered mediocre or bottom tier can be quite significant. With that said, we strongly believe that you should always choose the best digital marketing course available, even if it means spending more money. This could very well be one of the best decisions you make in your entire life. Why? Because with a strong education in digital marketing you have the potential to change your life for the better in a multitude of ways.



If you were to ask what a digital marketing course sets you back, we'd say anywhere from $7,000 to $15,000. However, if you're willing to spend that much money on a course and want the very best, then consider the following courses:

Google Digital Marketing Certification – This is a program offered by Google and costs $15,000. Not only does it offer in-depth training that covers topics like SEO and content creation; it also provides students with free resources (like books) and certifications of completion. It is considered the most prestigious certification available in the industry. Click Here To Learn More About This Program

– This is a program offered by Google and costs $15,000. Not only does it offer in-depth training that covers topics like SEO and content creation; it also provides students with free resources (like books) and certifications of completion. It is considered the most prestigious certification available in the industry. Click Here To Learn More About This Program Twitter Certified Associate – This program is offered by Twitter, and costs $9,500. The program teaches students how to use Twitter with precision; how to be effective on the platform; as well as what type of responses are best on Twitter. http://www.twittercertifiedassociate.com

Adsense Advanced – Adsense Advanced is an online course that teaches students everything they need to know about Google AdWords and AdSense. It's offered by Google, and costs $4,000 for a full year of training. http://www.google.com/adprograms/advanced/

Deep Dive Into Search Marketing – This is an online course that teaches students how to properly use search marketing strategies to increase the visibility of a website. It's offered by Google, and costs $2,500 for a full year of training. http://www.google.com/training/searchmarketing

Google Digital Marketing Training Blog – This is an online course that teaches students how to make use of Google Analytics; as well as how to optimize their websites using tools like AdSense and AdWords. It's offered by Google, and costs $2,500 for a full year of training. http://www.google.com/training/

Google AdWords Certification – This is an online course that teaches students how to create and manage ads on Google AdWords; as well as how to properly use that service. It's offered by Google, and cost $2,500 for a full year of training. http://www.google.com/adwords/

Accelerated Internet Marketing – This online course is designed to give students the skills they need to excel in their careers as internet marketers and advertisers. Cost: Premium ($5,000) and Business ($1,000). http://www.acceleratedim.com/

Digital Marketing Masterclass – This is an online course that teaches the fundamentals of digital marketing. It's offered by Google, and costs $1,000 for a full year of training. http://www.google.com/training/products/masterclass/

Search Engine Optimization University – This is an online course that teaches students how to use SEO to their advantage in competitive niches. It's cost-effective and free; however, the program did go through some changes because of a new privacy policy introduced by the EU in May 2014, which caused Google to shut down its free content. http://www.seomoz.

Digital Marketing Courses From Google for free

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Did you know that Google offers a lot of free digital marketing software? On top of this, they also offer a variety of classes and training sessions to help you learn more about this industry. They've even offered up some courses for free to those who are interested in learning about the field before ever paying for them! This is an opportunity not to be missed if you want to make your career in digital marketing.

The classes that Google offers, both through the University of Phoenix and their own software, can help you learn all of the basics. This is a great way to improve your skills, especially if you are just starting to work in this field and have little experience! You might also be surprised by all that you can learn simply using their tools. In fact, most people aren't really aware of all of the benefits they can get from digital marketing.

I like to think that as long as you have a solid understanding and knowledge base in this industry, then you shouldn't need any other program or tool. Thankfully, Google allows us to use their services for free so we don't need to purchase any other software. How about that for a deal?

Google's programs are really quite diverse. They offer Google AdWords, which is their pay-per-click program. This is mainly used for the purpose of getting your website to rank higher in search engines and bringing you more traffic, therefore. There are other tools that can be used with this as well, such as analytics and keyword research tools. You can also use Google Analytics on your site or blog to get an accurate idea of where your traffic is coming from, what device they're using, and how long they stay there. This information can help you decide how you'll market to new customers in the future.

Google Analytics offers a basic account for free when you log into Google AdWords. Their basic account allows you to track things such as the traffic to your site and how much it's costing. This is a great way to start learning, as well as getting insights into your company and marketing.



Another of Google's programs that you can use for free is Google AdWords Express. This version is more simplified than their pay-per-click program, but still has many of the same features available, including the ability to bid on keywords and create ads based on them. Once you've completed some ads, then you go onto their advanced tools for this program. You can use these tools to track when people are clicking on your ads, what keywords they're looking at, and how long they stay there before leaving.

What is a digital marketing strategy?

Digital marketing strategy is the process of a company's creating, shaping, and deploying digital marketing plans to reach its business goals. Digital marketing strategy utilizes digital platforms such as search engine optimization (SEO) and social media in order to enhance the visibility and awareness of an organization's brand to help it gain competitive advantage by driving both users and revenue. These strategies are implemented to increase profitability and global market share, or to fill gaps in the competitive landscape of an industry.[11]

Digital marketing strategy is somewhat different from traditional business strategies in that it is more of an ongoing process. In traditional companies, the need for new business strategies and plans atsettle down after a season ends. With digital marketing strategy, however, a company has to constantly adjust their tactics in order to beat their competitors into submission as the market changes and as new products are launched (Or so they think).

Organizations using digital marketing strategies understand that to be successful, they must leverage a comprehensive set of tactics. This can include:

-  Information Architecture 
-  Content Marketing   

Information Architecture is the process of designing and organizing an organization's internal systems to ease the flow of information between different departments and parts of the company. The goal of this is to increase the ability of employees in different areas to work together more efficiently. The more input that a company receives on how information is being collected, used, and shared will allow it to make better use of its information. It will also make it easier for employees to find necessary documents in time as well as keep them informed. Information Architecture also benefits customers as they will be able to find the information they are looking for easier.

Digital Marketing Strategy is more than just having a social media account. It's truly understanding how to attract people through your various platforms, advertise that you're doing business, build content to inform those who you're doing business with, and it's even about the individuals who work within your organization. 

In other words: communication is key. 
Digital marketing strategy can be extremely hard to implement if an organization does not have the right processes in place or if employees aren't trained efficiently on how these processes work.

Impact of Online Marketing in a pandemic situation 


In a pandemic situation, there is a serious lack of room inside hospitals. According to the article, "If you're in the United States and feel like you're suffering from symptoms that are not life-threatening or affecting just one person, you should go to a hospital," said Dr. Chris Currie from the Center for Disease Control & Prevention (CDC). This article discusses why this is happening and what type of impact it has on those affected by the crisis. By analyzing these concerns I can establish how important marketing will be in order for people to understand what they need to do before an outbreak occurs.

The article concerns the concern over SARS in 2004. "Five hundred and twenty-one people died of SARS: 426 in mainland China, 12 in Hong Kong, and one each in Canada, Thailand, Vietnam, and the United States." From this statement alone we can see how far an epidemic can reach. Another example of how extreme an epidemic can be is “Hong Kong’s seven million residents were asked to stay home for nine days when the outbreak was at its peak.” This shows that it is very possible for a virus to spread quickly throughout a region or even globally.

According to the article, online marketing can help people find out where they need to go after they have been affected by this crisis. This is similar to how the CDC might advertise where people should go after they have been affected. These are just two examples of how online marketing can be used to help those affected by a crisis of this magnitude.

I believe that since the goal of marketing is to get people to make decisions based on information, it can be very beneficial in an epidemic situation. The article states, “A good part about having the Internet and computer technology, is that it's something we didn't have at all during SARS," said Dr. Neil Fishman from UCLA Medical Center." So if an occurrence like this happens again there will be immediate access to online communication which should help people respond accordingly.

This article addresses the importance of companies being present in these situations. If any companies have a large number of clients in an area that is affected by the virus, they could gain a lot of exposure easily. This would be a very powerful tool for market research, and marketing strategies. In order to do this, it is extremely important for companies to have systems that allow them to organize data quickly and accurately so that their information can be disseminated once a situation like this occurs again.


What are the effects of e-marketing on traditional marketing?

The effects of e-marketing on traditional marketing is very huge. This is because direct marketing methods are much more cost-effective and can often reach the target audience. E-marketing also offers the ability to grow customer relationships by keeping in contact with them and updating them about new products. With the rising popularity of Instagram, Snapchat, and other social media platforms, businesses have been able to simultaneously use these outlets while still visiting customers at home or in their offices. Overall, it has become easier for marketers to get their content across through advertising as well as personal interactions which improve customer experience and satisfaction. The effects of e-marketing on traditional marketing.

The growth of online marketing is which sector


The growth of online marketing has been exponentially increasing on a global scale in recent years, as the internet becomes an increasingly pervasive medium. The rise of social media and mobile devices have helped this increase in propagation, but even still it's not just a fad; there are many reasons for the continued growth across all sectors.

Retailers


The retail sector is the area of marketing that benefits most from the growth of online marketing. It has been a boon for big box store chains for years, but it's also a great way for smaller mom & pop shops to reach out to additional customers and increase sales. This comes in many forms; one of which is the ability to sell products directly through a website at a much lower cost than retail itself.

Advertising Products Online


Many advertisers decide it's better to cut out the middle man when advertising their products. This allows them to save money while increasing visibility and brand awareness at the same time. Furthermore, websites like Google and Yahoo offer incentives to advertise on their sites through cost-per-click advertising. In other words, the more people click an ad online the lower the price to advertise that particular ad goes.

Crowd Funding


The ability of small business owners and entrepreneurs to seek funding for new projects or ideas is made possible because of online marketing. Platforms like Kickstarter, GoFundMe, and Indiegogo allow users to raise money online from family, friends, or complete strangers who are interested in investing in their ventures. This is one of the most appealing aspects for small business owners as well as individuals looking for any kind of project funding.

Automation of Process


Online marketing is great because it allows companies to automate and streamline the sales process. Instead of having a salesperson and customer sit in the same place and talk to each other, the entire process can be done through an interface that allows the customer and company to communicate without ever meeting face-to-face. This allows for a more personalized touch when selling products or services, as well as lower costs for businesses.

There are dozens of other sectors that these trends apply to as well, but these are just some of the most common examples. The fact that online marketing continues to grow should be proof enough that it will continue for years to come.

How earn money from digital marketing without investing much money?


If you are new to digital marketing, then this information is for you, I am going to give 9 ways that you can earn money by doing digital marketing without much expense or investment. This will make your journey into the world of e-commerce go a lot smoother and turn what could have been a frustrating event into something more manageable and welcoming.

Biggest problems in starting your business and in digital marketing are the financial resources. But one can find ways to overcome those and make their way into the world of online business, even if they don't have any money.

There is a very famous quote by Bill Gates, which says "Content is King," I would like to add that you don't need to invest money to create content, you can do it free by using a free blog hosting services like blogger.com, self-hosting with Blogger or WordPress.

There are 8 ways to make money online, which I am going to mention below :

1. Blogging:
This is one of the easiest and freeways of earning money online. If you have a blog on SEO, business, and finance then you can easily monetize it by displaying ads from Google AdSense.

2. Data Entry Jobs:
If you have a typing speed of 33 WPM or more then this job is for you. If this is the case then you can easily make money by doing data entry jobs.

3. Affiliate Marketing:
If you have the right content and you market it properly, then in no time you will be making a lot of money with an affiliate marketing strategy.

4. E-Commerce:
If you have an online shop or website then you can easily promote it to earn a lot of money. With the help of free E-Commerce software and some advertisement, you can also make money on this.

5. Online Advertisements:
If you have the right content then even if it is a small site, then it is possible to make money by promoting it online. You do not have to spend money on any advertisement agency as well.

6. Freelance Writing:
If you have proper grammar, and good knowledge about the industry and if you have a bunch of articles to write then you can make money with this.

7. Selling Your Own Products:
Make your own products and sell them on the Internet. You can make money by selling your own products on the Internet.

8. Translating:
If you know about internet marketing then even if it is not related to your niche, you can translate any content to earn money with translation services.


Benefits of digital marketing during covid-19


Covid-19 was a landmark in digital marketing, and how it has been used ever since has changed and evolved. For the best insights into the current digital world, one must be aware of what is happening in the world of Covid-19 marketing.

Just as today’s marketers are required to stay on top of strategies that are being adopted by their competition, they equally must remain on top of changes that happen with each new evolution. These changes not only require adjustments to keep up with them; they also convince some companies to adapt and make a change for their own success.

How to conduct marketing research

Marketing research is the process of gathering information in order to help make decisions. The Internet has made it easier for companies and organizations to find what they are looking for by using the web. Nowadays, more and more companies are relying on the Internet as a marketing tool. And no one better than a marketing research firm can help look into what is happening online each day.

It is important for marketers to be aware of what their competitors are doing, since many new innovations have been developed over time that goes on changing how companies operate every day. Research should always be conducted in order not to get left behind when it comes to deciding which avenue to adopt from digital marketing during covid-19.

Benefits of Digital Marketing During Covid-19


One of the benefits that every marketing firm can provide is research assistance to businesses in order to help them see where their competitors are placing themselves in the market or what they are doing on their own website. A marketing firm will help a business determine how it should be able to use online marketing and what strategy is best for its particular company and industry.

Covid-19 has made it possible for marketers to put more focus on the customer experience, which they can later turn into an advantage with their customers; this especially applies when customers begin to budget more time for doing homeward duty on their smartphones or tablets.

Digital Marketing Strategy


Marketing strategy is the overall process involved in planning, developing, and implementing a company's marketing program. It differs from the overall marketing plan in that it determines the steps to be taken and strategies to be implemented in order to promote a brand. Marketing strategy is very similar in many ways to a business plan for an organization, but intentionally differs from a business plan in that it can also have a much broader focus through important aspects such as digital marketing during covid-19. 
Covid-19 has made it possible for companies to see how they market themselves online through various online channels or platforms.